Favorite Friday Michael Schaffner, Personal Branding, Age Discrimination, Blogging

Favorite Friday Michael Schaffner, Personal Branding, Age Discrimination, Blogging Recently Ive been talking to job seekers about career management and technology, and I frequently use Michael Schaffners blog/story in my presentation. It all starts with this review of his blog (as a personal branding tool), when I did the monthly You Get It Personal Branding Awards (see a list of most of them at the bottom of this post). Mike is a  phenomenal  person. Ive met him in person and weve emailed a number of times.  He is one of those salt of the earth guys that you are happy to know. Hes also exceptionally intelligent and has become THE EXAMPLE for someone to break down discriminatory assumptions and drive a different, more appropriate brand. I talk about it in my presentations Im not sure if I can capture the concept well in a post, but check out my review of his blog, and then check out the other  recipients  blogs, to see just how powerful a blog can be to break through  discrimination  and really, really drive your brand messaging. You can follow Mike on Twitter here. Favorite Friday Michael Schaffner, Personal Branding, Age Discrimination, Blogging Recently Ive been talking to job seekers about career management and technology, and I frequently use Michael Schaffners blog/story in my presentation. It all starts with this review of his blog (as a personal branding tool), when I did the monthly You Get It Personal Branding Awards (see a list of most of them at the bottom of this post). Mike is a  phenomenal  person. Ive met him in person and weve emailed a number of times.  He is one of those salt of the earth guys that you are happy to know. Hes also exceptionally intelligent and has become THE EXAMPLE for someone to break down discriminatory assumptions and drive a different, more appropriate brand. I talk about it in my presentations Im not sure if I can capture the concept well in a post, but check out my review of his blog, and then check out the other  recipients  blogs, to see just how powerful a blog can be to break through  discrimination  and really, really drive your brand messaging. You can follow Mike on Twitter here. Favorite Friday Michael Schaffner, Personal Branding, Age Discrimination, Blogging Recently Ive been talking to job seekers about career management and technology, and I frequently use Michael Schaffners blog/story in my presentation. It all starts with this review of his blog (as a personal branding tool), when I did the monthly You Get It Personal Branding Awards (see a list of most of them at the bottom of this post). Mike is a  phenomenal  person. Ive met him in person and weve emailed a number of times.  He is one of those salt of the earth guys that you are happy to know. Hes also exceptionally intelligent and has become THE EXAMPLE for someone to break down discriminatory assumptions and drive a different, more appropriate brand. I talk about it in my presentations Im not sure if I can capture the concept well in a post, but check out my review of his blog, and then check out the other  recipients  blogs, to see just how powerful a blog can be to break through  discrimination  and really, really drive your brand messaging. You can follow Mike on Twitter here.

Resume Writing Service - A Picture of What You Want to Look Like

Resume Writing Service - A Picture of What You Want to Look LikeIs a resume writing service picture the same as a resume writer? How do you tell if it is your resume writer or your resume picture?To me, it's obvious. It is a resume writer. It's like having a masseuse/ masseuse assistant. If you had that as your primary massage therapist, I bet you would be more comfortable and enjoy it more.When I talk about a writer, I'm talking about a person who has experience writing in a specific field. I'm also talking about someone who knows the general outline of a resume or cover letter. And I'm also talking about someone who has studied the art of what makes a good resume. In short, they have at least a basic grasp of the art of writing. And I think that's exactly what you should be looking for.When you do a search for a writing service, be sure to get a description of that writer. Ask for their picture on their website or blog, read up on what other people are saying about them, and contac t them by email, phone, or snail mail.I don't believe in what I just said above, but I also don't believe in what I wrote here. People are always asking if there is a difference between a resume writer and a resume writing service. Of course there is.You want to hire a resume writing service to take your resume, cut out the header, or section it out entirely. That will cost you money.That is not to say that a writing service can't take your resume and put it together in an attractive fashion, or make it spell correctly. I would encourage you to hire a quality resume writing service. You might even get a discount if you hire someone with a proven track record.You don't have to find the right resume writers to write your resume. You only have to make sure that you get the right resume writer.

IPA Institute of Practitioners in Advertising helping students and graduates who want to work in advertising University of Manchester Careers Blog

IPA Institute of Practitioners in Advertising helping students and graduates who want to work in advertising University of Manchester Careers Blog The IPA â€" Institute of Practitioners in Advertising is running a Creative Pioneer scheme http://www.creativepioneers.co.uk/Home for final year students and graduates who would like an internship with an advertising agency. Applications open today and the closing date is Monday 18 Feb full details are included on the site. One of the agencies taking part in this scheme is Ogilvy and they will be giving a talk on Thurs 7 Feb, 5.15-6.30pm in room 5.004 above the Careers Service (reserve a place via careerslink http://www.creativepioneers.co.uk/Home) The IPA is doing a lot to make it as easy as possible for students and graduates to access information about opportunities to work in the advertising industry. They have launched a website called Admission http://www.theadmission.co.uk/ which gives detailed information about job roles within the advertising industry, graduate schemes etc. This is a great starting point for finding out more about working in advertising. All Media

Whats it Really Like to Work From Home

Whats it Really Like to Work From Home You can already picture it: working in your pajamas, setting your own schedule, deciding to work from coffee shops when you need to get out of the house, taking a spontaneously long lunch because you finished your to-do list early. Working with Netflix or your favorite Spotify station blaring in the background. It’s the dream we all have: to telecommute. More and more employers are allowing their employees to telecommute for at least part of their work weeks. This is because telecommuting is in everybody’s best interest. You get to forego your commute, wear whatever you want and customize your workspace to your comfort and inspiration levels. Your boss knows that telecommuters are often more productive when they work from home and is able to run her company from smaller sized offices. Everybody wins, right? Yes and no. For all of the dreaming done before making the jump into telecommuting, few employees are ready for the reality of working from home. With this in mind, we thought today would be a good day to explain some of the realities that exist when you telecommute or work out of your home. Your Boss Still Keeps Tabs Sure, your boss may be miles away in her office but she can still keep tabs on you and what you are doing. Many employers these days use system monitors and productivity tracking programs to make sure their employees stay on task when they are working at home. This means that your boss will know if you clock into work and then spend your workday surfing Pinterest. Be prepared to have “big sister” calling you out if you goof off too much. Even if your job is BYOC, you will likely have to sign some form of agreement to download this software and allow your employers access to it during working hours. Pajamas Don’t Promote Concentration Yes, it’s true: the first couple of weeks will be spent in your sweats or pajamas, with a cardigan or button down tossed on during video conferencing. After a little while, though, you’re going to yearn for real clothes. When that happens, go with it! Start putting on regular clothes instead of lounging all day. You’ll be surprised at how much more focused you feel when you have street clothes on. You don’t necessarily have to dress professionally. Even just jeans and hoodies help. Set Firm Boundaries As soon as you send word out that you’re going to be telecommuting, the requests for favors are going to flood in. Even in this day and age people seem to think that telecommuting means that you aren’t really working. Suddenly you’re the perfect person to pick up their dry cleaning, or wait at their place to sign for a package or let in the cable person or baby-sit their kids on a moment’s notice. Or, if there aren’t favors, suddenly people will want to drop by for a visit or go out for lunch on a moment’s notice. It’s nice to be needed but if you aren’t careful, those favors will eat up your entire day and you won’t be able to get your actual work done. Set firm boundaries and stick to them. Create a Dedicated Work Space Yes, you could feasibly work from your couch or bed and you probably will from time to time. It is better, though, if you set up a space that is dedicated to getting work done. Even if you just put a desk in the corner of your living room, that’s fine. The point is to separate your work space from your living space otherwise they will bleed into each other in confusing and awkward ways. For some, having a dedicated and quiet workspace is part of the deal. You will have to prove that you have a space that will be free of kids, pets, noise, etc. Don’t try to “fake” this when you’re working. Your employer will know. Distractions Are Everywhere This is one of the most difficult adjustments to make when you work from home. Suddenly all you can think about is the laundry that is sitting right there, waiting to be put through the wash. Or you start thinking about how you’ve been meaning to reorganize a closet or learn pilates. It will be tempting to let these tasks get in the way of your work but remember, during working hours, work has to come first. This means no putting a conference call on hold so you can transfer the laundry from the washer to the dryer. Mostly, working at home is very rewarding. It is even more so when you are prepared for the realities of telecommuting. Hopefully this article will help you find your bearings. Image Source; Image Source; Image Source

Whats it Really Like to Work From Home

Whats it Really Like to Work From Home You can already picture it: working in your pajamas, setting your own schedule, deciding to work from coffee shops when you need to get out of the house, taking a spontaneously long lunch because you finished your to-do list early. Working with Netflix or your favorite Spotify station blaring in the background. It’s the dream we all have: to telecommute. More and more employers are allowing their employees to telecommute for at least part of their work weeks. This is because telecommuting is in everybody’s best interest. You get to forego your commute, wear whatever you want and customize your workspace to your comfort and inspiration levels. Your boss knows that telecommuters are often more productive when they work from home and is able to run her company from smaller sized offices. Everybody wins, right? Yes and no. For all of the dreaming done before making the jump into telecommuting, few employees are ready for the reality of working from home. With this in mind, we thought today would be a good day to explain some of the realities that exist when you telecommute or work out of your home. Your Boss Still Keeps Tabs Sure, your boss may be miles away in her office but she can still keep tabs on you and what you are doing. Many employers these days use system monitors and productivity tracking programs to make sure their employees stay on task when they are working at home. This means that your boss will know if you clock into work and then spend your workday surfing Pinterest. Be prepared to have “big sister” calling you out if you goof off too much. Even if your job is BYOC, you will likely have to sign some form of agreement to download this software and allow your employers access to it during working hours. Pajamas Don’t Promote Concentration Yes, it’s true: the first couple of weeks will be spent in your sweats or pajamas, with a cardigan or button down tossed on during video conferencing. After a little while, though, you’re going to yearn for real clothes. When that happens, go with it! Start putting on regular clothes instead of lounging all day. You’ll be surprised at how much more focused you feel when you have street clothes on. You don’t necessarily have to dress professionally. Even just jeans and hoodies help. Set Firm Boundaries As soon as you send word out that you’re going to be telecommuting, the requests for favors are going to flood in. Even in this day and age people seem to think that telecommuting means that you aren’t really working. Suddenly you’re the perfect person to pick up their dry cleaning, or wait at their place to sign for a package or let in the cable person or baby-sit their kids on a moment’s notice. Or, if there aren’t favors, suddenly people will want to drop by for a visit or go out for lunch on a moment’s notice. It’s nice to be needed but if you aren’t careful, those favors will eat up your entire day and you won’t be able to get your actual work done. Set firm boundaries and stick to them. Create a Dedicated Work Space Yes, you could feasibly work from your couch or bed and you probably will from time to time. It is better, though, if you set up a space that is dedicated to getting work done. Even if you just put a desk in the corner of your living room, that’s fine. The point is to separate your work space from your living space otherwise they will bleed into each other in confusing and awkward ways. For some, having a dedicated and quiet workspace is part of the deal. You will have to prove that you have a space that will be free of kids, pets, noise, etc. Don’t try to “fake” this when you’re working. Your employer will know. Distractions Are Everywhere This is one of the most difficult adjustments to make when you work from home. Suddenly all you can think about is the laundry that is sitting right there, waiting to be put through the wash. Or you start thinking about how you’ve been meaning to reorganize a closet or learn pilates. It will be tempting to let these tasks get in the way of your work but remember, during working hours, work has to come first. This means no putting a conference call on hold so you can transfer the laundry from the washer to the dryer. Mostly, working at home is very rewarding. It is even more so when you are prepared for the realities of telecommuting. Hopefully this article will help you find your bearings. Image Source; Image Source; Image Source

Resume Writing Guide For San Diego

Resume Writing Guide For San DiegoA resume writing San Diego resumes is usually made up of the applicant's past employment, education and years of work experience. In the sample CV examples, the personal information is usually stated first followed by the educational qualifications followed by work experience in the list of achievements.The applicant's educational qualification will generally be given first followed by the list of degrees and diplomas awarded. After the list of education, the work experience information will be provided. The most important part of the resume is the statement of purpose.Many employers don't look at a CV unless the educational qualifications are there. If this part of the resume isn't filled up with your previous educational qualifications, it is difficult to convince an employer about your current qualification. Therefore, make sure you have a current certificate or diploma in order to get that first place position.Remember that if your previous educa tion and work experience are stated as college, technical college or university, the most important aspect of your resume is the curriculum vitae. The statement of purpose should contain your educational history. If you can't provide details, contact the HR department of the company in order to find out what the requirements are.If you don't have a graduate degree but your previous job was in an organization that you were a member of and you held a management position, your academic background is probably sufficient. You just need to be creative when designing your CV.If you have just finished a college or university and it is not obvious that you are a successful person because of your resume, talk to your teacher and ask him or her for a recommendation. This can give your resume more credibility.One of the first things you want to include in your resume is your current employment. This should clearly mention the job and the details on how long you have been working there. Your dat es of employment are also an important part of your resume.In addition to your employment, make sure you mention the company's name, address and phone number. You also need to mention the company's hours of operation. These are crucial details that any employer is looking for.

How to Prepare and Crack a Digital Marketing Interview

How to Prepare and Crack a Digital Marketing Interview Woohoo! Yes! You fist pump in celebration that you have finally received the call to go in and interview for a Digital Marketing job that you have been eyeing.After the excitement has faded, you realize that you haven’t yet landed the job. You are confident about your skills and experience, but you are now nervous because you know that you have to impress your interviewers if you are to get the job.Job interviews can prompt fear even in those who have nerves of steel, so the first thing you need to do is take a few deep breaths and relax.evalNow that your mind is calm, let’s get to work and see what you need to do in order to prepare and crack your Digital Marketing interview.What you need to know and be conversant about to crack the interview1. Identify and understand your value and relevance to the companyBefore identifying and understanding your value, you need to be clear about who you are and what your personality is. That way, you will be prepared to answer personal questio ns and communicate efficiently and effectively in the interview.You should have at your fingertips, answers to questions like;What are your strengths and weaknesses?Why do you want this opportunity and what makes you a good fit for the position?What values are dear to you and what value will you bring to this company?The value question is critical, so let’s drill down a little bit further on this one.In essence, you need to clearly express your current role and its impact on the organization and how you will be able to do the same and better for the new company.Key points to note will be :Your contribution to the brand, including your volume and value contributions. For example, you grew Social media contacts by 10,000 in 3 months and this contributed $100,000 to the company’s bottom line.How will your personal brand add value to the company’s image?What efficiencies will you bring to the table e.g. tools that you use, contacts that you have and so onDoing this through short b ut relevant anecdotes will make your appeal even stronger and plugging in your understanding of relevant digital marketing data including brand data, category and competition data, demographics data etc. will help your cause as well.2. Know your CustomerevalIt is critical that you demonstrate your understanding of customers or consumers. You could do this by developing a consumer profile in order to have a shorthand way of talking about consumers and market segments.Additionally, being clear about the 5Ws Understanding digital marketing and specifically social media skills or social media marketing skills is absolutely important. This includes what brands are doing in different social media platforms like Facebook, Twitter, YouTube and the different options to market and advertise in the digital space.Additionally, understanding other relevant Marketing Fundamentals including the following will allow you to crack your digital marketing interview:How are surveys done (e.g. how is the AC Nielsen Syndicated retail survey done)?What are the different segmentation techniques and how are they relevant and useful to building brands and customers?What are the important KPIs and metrics in digital marketing? What do they mean and how are they used?What is a brand world or brand platform, how do you sketch your brand world and how do you measure the health of a brand?What is your understanding of digital media and execution including search, developing content and display?Does your resume boast of a certificate? There are many valuable online courses that can get you certified. For e.g., Get certified by Hubspot for free or go the distance by spending on Digital Marketing courses from Simplilearn, Coursera or Lynda.4. Understand different perspectives of Digital MarketingUnderstanding trends and perspectives in digital marketing from a macro and a micro level is very important.For example:Understanding consumer trends in a product category in a given region or country.U nderstanding areas of opportunityFactors that will influence growth and howSkills that will be required to facilitate the growth andNecessary technologies and tools that will have an impact2Digital Marketing trends image from Ness.comHaving diverse knowledge of the digital marketing world including some examples of success will allow you to demonstrate this. This means keeping up with latest trends and advancements in digital marketing will be critical.5. Find out more about the Company and their MotivationsSome of the key things that you need to understand about the company include:Their mission statement, vision statement, values, history and such.Their organizational structure including some important names and backgrounds of people like the CEO, CMO, CFO, interviewers etc.Their product portfolioHow and where you fit into the company and what things you will possibly do in your first 100 days.ConclusionThere are probably lots of random thoughts that are going through your mind at this point about your digital marketing interview. Putting these thoughts in order is one of the most important things that you can doing order to properly prepare for the interview without feeling overwhelmed.To summarize what you need to do right now, the 4 main pointers below will allow you to impress your interviewers and to feel confident about the interview.Create an outline of the things that you want to find out more about for the interview and then do lots of research.Fine tune your resume and social media profiles including; LinkedIn, Facebook and twitter profiles.Highlight personal and well picked anecdotes that include specific details (numbers and specific achievements). The anecdotes should highlight your ability to fit perfectly for the job.Highlight key success metrics you achieved for companies that you were a part of, that epitomize your ability to do the job. Expressing these metrics should communicate your understanding of how digital marketing success is measur ed.Show your passion for digital marketing and specifically for the job and company you are interviewing for.

How to best use the members of your network - Sterling Career Concepts

How to best use the members of your network How to best use the members of your network The Right Way to Network. Second only to not using your network at all is using it incorrectly. Your network is comprised of all the people that you know and also all the people that they know. Don’t just think that because you don’t personally know anyone who works for Company ABC that you’re out of luck using your network. Ask the people you know who they know but remember that networking requires relationship building and relationship management. If you haven’t talked to someone for five years, don’t let your first contact with them be, “Hey, can you help me get a job at your company?” Author Harvey Mackay has a great book on this: “Dig Your Well Before You’re Thirsty.”

Are You Limiting Your Job Search Potential

Are You Limiting Your Job Search Potential While no one intentionally wants to sell themselves short, it is unfortunately a common aspect of human behavior. This isn’t always the result of low self-esteem. Sometimes this happens as a result of developing bad habits and getting stuck in them for too long. Case in point: your resume. Quite a few people struggle with their job search for months, only to visit  professional  resume  writers  and learn their resume is the  majority of the problem! Your resume is supposed to help your chances of finding work, not hinder it! Here are a few ways you can help yourself. Don’t View Your Accomplishments Through the Wrong Lens Many people think of their accomplishments from previous jobs as being the general responsibilities associated with them. This is not only false, but downplays your own unique skills tremendously. Never list your basic duties under your accomplishments! Rather, think about what you did for the position that no one else could. Think about what impact you left upon the previous companies you’ve worked for and anything you’ve received commendation for. This is worth mentioning. It provides potential employers with an excellent picture of what kind of employee you’ll be and why you’re worth bringing aboard over everyone else looking for the same position. Adopt More Efficient Means of Looking for Work If you’re looking at specific companies to work for, simply filling out their online job application won’t do you any favors. You have to hit them where it counts! It’s easier than you think to find out who’s in charge of hiring at your desired workplace. All it takes, in fact, is a bit of googling! You can then contact them by email. What should you put in this email? A cover letter appealing to the company and its needs is a great place to start! Before you start penning this email, be sure to look carefully over the job listing you’ve found for a second time. You’ll want to be sure to hit a majority of the points featured on it. Remember you can always turn to a  cover  letter  writing  service  for  help with this task. Keep Your Skills in Mind Skills are becoming more important than ever to today’s job market, meaning you’ll have to have a clear idea of what your individual skills are and how they can apply to your industry of choice. If you aren’t sure what these skills are, you run the risk of marketing yourself inefficiently to employers and being passed over for a valuable opportunity. Too many job seekers are unable to properly identify what qualifies as a skill. Luckily, you can rely on  top  rated  resume  writing  services  to help you hash out the best way to  frame your skill set. At Professional Resume Services, we believe you deserve the best job available for your level of expertise and experience. This is why we work closely with job seekers to ensure their resume adequately reflects their potential as employees and appeals to industry recruiters. Don’t hesitate to  reach  out  to  us  to help improve your resume  and display your full potential!